Though rates have slipped for media sites during the pandemic because advertisers don’t like their spots running next to grim news, Duolingo’s have held steady, says spokesman Sam Dalsimer. A cute green animated owl named Duo, the company mascot, pops up in your text screen and encourages you to keep learning.įifteen percent of Duolingo’s revenue comes from programmatic ads that run on the free version. Give the correct answers to your three-minute Spanish intro session and your phone makes a satisfying chime and rewards you with hearts, points and treasure chest icons. Fans love its game-like interface and short, multiple-choice lessons. The vast majority of Duolingo users opt for its free version. “That’s going to increase a lot,” he says. Von Ahn had projected a 12-month 2020 revenue run rate of $140 million before the pandemic struck. All of this is great news for Duolingo’s bottom line.
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